Earn attention.
Story development, media strategy, and outreach that connects your expertise with the right conversation.
Explore PRTYLER BARNETT / PUBLICIST & CREATIVE STRATEGISTBe seen.
Be seen.
Be heard.
Be known.
18+ years in Los Angeles.
PR, media, and a creative point of view.Work directly with Tyler.
01 / THE PERSON YOU HIRESELECTED PAST
CLIENT COVERAGE
BBCHarper’s Bazaar
CLIENT COVERAGE
BBCHarper’s BazaarONE CREATIVE MIND. THREE WAYS IN.Find the story.
Find the story.
Make it matter.
I help people and brands become visible, credible, and known. The work begins with what makes you worth paying attention to.
Think bigger.
Brand positioning, advertising concepts, product ideas, and business questions that need a creative mind.
Explore consultingKnow the audience.
A parent’s perspective, professional media experience, and a direct connection to family life.
Explore family brandsTHE DIFFERENCE IS PERSONAL
You’re hiring the person
who has the idea.
And sees it through.
I built a PR business. Worked with physicians, founders, consumer brands, and public figures. Developed stories, designed product lines, and created magazine ads.
Today, that experience sits across the table from you. No junior account executives. No layers. Just a clear scope and a direct conversation with me.
Tyler the Creative.
A SPECIALIZATION. NOT A SERVICE CATEGORY.Medical expertise.
Medical expertise.
Public authority.
I started as the original publicist for cast members of Dr. 90210. More than 18 years later, I’m still finding the stories behind leading surgeons and physicians across specialties.
Promoting a practice is one thing. Helping people understand why a physician’s perspective matters is another.
Explore medical PR18+
YEARS IN THE MEDICAL CONVERSATIONThe expertise is yours.
The angle is where
I come in.
EXPERTISE AUTHORITY
EXPERIENCE WITH A POINT OF VIEWBusiness sense.
Business sense.
Artist’s eye.
Publicist. Creative. Strategist. Founder. Artist. Author. Builder. Different ways of seeing the same challenge: what is the idea, and how do we make people care?
I’ve lectured at Pepperdine and UCLA, appeared on panels, delivered keynotes, and written for Forbes Business Council.
Meet TylerA DIFFERENT WAY INWhat brought
What brought
you here?
Pick the thought that sounds familiar.
01 / PUBLIC RELATIONSLet’s find the story
Talk to Tyler
Let’s find the story
people haven’t heard.
Bring me the expertise, the overlooked detail, or the business everyone struggles to explain. That’s a useful place to start.
THE JOURNAL / TYLER’S PERSPECTIVE
Read the Journal A few useful ideas.
Restaurants & food / 2026-10-30Restaurant PR: turn one local detail into a story.
One practical way for independent restaurants to offer local journalists a story their readers can use.
Read the storyANGLE.Public relations / 2026-10-30
Find the story before you write the pitch.
A useful starting point for turning expertise into a reason for someone to pay attention.
Read the storyDIRECTION.Marketing leadership / 2026-10-30
When your business needs a CMO for the project.
A defined challenge can benefit from senior marketing direction with a clear scope and handoff.
Read the storyTHE NEXT MOVE IS A CONVERSATIONPeople need to know
Talk to Tyler People need to know
who you are.
Tell me what you’re building, who you want to reach, and what you want to be known for.