Learn the product deeply.
I start with the product, the founder, the audience, and the problem it addresses. We examine how it works, what makes it different, and what the available evidence supports.
Build messaging people can understand.
We translate that substance into clear benefits, a founder story, product information, and relevant media angles. Health claims need support. Clear limits and accurate language help earn trust.
Connect with the right conversation.
Depending on the product, outreach may involve health, wellness, consumer, parenting, beauty, or lifestyle media. Launches, seasonal needs, product testing, and expert perspectives can provide useful entry points. Family products also connect with my family-brand work.
Read more about my PR process or explore other industries.