From Dr. 90210 to the world’s best surgeons.
I was the original publicist for cast members of Dr. 90210. That work put me at the intersection of surgical expertise, personal reputation, and the media, and it became the foundation of my business.
More than 18 years later, I’m still working with some of the most elite surgeons in the world. I’ve worked with dozens of leading doctors and created original campaigns that bring a distinct point of view to their work.
Across specialties. Across the medical conversation.
I work with surgeons across specialties, helping turn complex medical expertise into stories people understand, remember, and talk about.
My clients have been featured on TODAY, Good Morning America, The Doctors, Dr. Phil, national NBC broadcasts, Fox & Friends, and leading podcasts. If there’s a conversation about medicine, my clients are part of it.
Your expertise deserves an original campaign.
Your training, approach, signature procedures, and perspective give us somewhere specific to start. I work with you to find the story that makes your practice distinctive and shape it into a message a journalist, producer, or prospective patient can understand.
That can mean developing an angle around a procedure, explaining an emerging conversation in medicine, positioning you as an expert source, or creating a campaign around an idea that belongs to your practice.
Tell me what makes your practice different. ↗What we can build together.
- A clear position for your practice and the procedures you want to be known for.
- Original media angles and campaign concepts grounded in your expertise.
- Press materials, expert commentary, and targeted media outreach.
- Interview preparation and coordination as opportunities develop.
- Brand messaging and creative direction that connect your publicity with the way your practice presents itself.
You work directly with Tyler the Creative.
I bring both the publicist’s instinct for a story and the creative director’s eye for how it should be presented. From the first conversation through campaign development and media outreach, you work directly with me.
Tell me about your practice, your signature work, and the audience you want to reach. Let’s find the idea we can build around.