Find the useful story.
Position your product, service, or destination around a real need in family life.
FAMILY BRAND MARKETINGReal family life.
Real family life.
A sharper brand story.
PR, creator strategy, and brand partnerships shaped by two parents with professional media experience.
A PARENT’S PERSPECTIVE / FAMILY MARKETING
I’m a parent.
I know who you’re talking to.
When your audience is parents, understanding everyday family life matters.
I understand the questions parents ask, the tradeoffs they make, and the difference between a clever campaign and a message that feels useful. I bring that perspective to publicity, positioning, and creative work for family-focused brands.
From products and services to the way a story is told, I help brands communicate with parents in a way that makes sense in their lives.
Let’s talk about reaching parents ↗
THE ORIGINAL MILLENNIAL DAD
@millennialdadON TIKTOK ↗Creator instinct. Marketer’s perspective.
TIKTOK / CREATOR STRATEGY / PARENT MARKETING
I’ve been here
since the beginning.
The original Millennial Dad. Creator and marketer.
I have the original and only @millennialdad handle on TikTok. I’ve been creating and marketing on the platform since the beginning, bringing a parent’s perspective and a creative director’s eye to the way brands show up.
I understand how to turn an idea into content people want to watch. I bring that experience to your brand’s voice, original concepts, and campaigns that connect with parents and the people you want to reach.
Talk to Tyler about TikTok ↗
MEET THE AGENCY TEAM
Jenna Barnett.
The Original Millennial Mom.
Jenna brings PR experience, television hosting, and family-brand partnerships to the agency. A familiar face on KTLA for 15 years, she connects brand strategy with an experienced on-camera perspective.
Explore Jenna’s work ↗Build a campaign around the family.
Make it watchable.
Develop creator concepts, demonstrations, and content for your brand’s channels.
Reach the right people.
Connect media outreach, brand partnerships, and content around an agreed campaign.
Television bookings and brand content are scoped separately. Editorial coverage is determined by each outlet.
The next step is a conversation.
Tell Tyler what you’re working on, where things stand, and what you want to change.