A CMO for the assignment in front of you.
A business does not always need to hire a full-time marketing executive to get experienced marketing leadership. Sometimes it needs someone to own a specific challenge, establish the direction, and help move the work forward.
Tyler works with companies on a project basis as a temporary or fractional Chief Marketing Officer. The engagement is built around your objective, with a defined scope, responsibilities, and handoff.
Where project-based leadership can help.
- Positioning and preparing a new company, product, or service for launch.
- Clarifying a company’s brand, offer, and core message.
- Aligning publicity, content, sales materials, and marketing priorities.
- Giving existing employees and outside vendors a clear creative direction.
- Developing a practical marketing plan for the next stage of the business.
Strategy with someone accountable for the direction.
Tyler can help define the brief, identify the priorities, direct the message, and coordinate the people involved in a defined marketing project. The goal is to connect the business objective to the work being produced.
A scope that fits the business.
You agree on the assignment, the decision-making process, the people involved, and what a completed project should deliver. That may be an intensive strategy engagement, a launch project, or a period of hands-on marketing direction.
The right specialists for the project.
Tyler can bring together trusted partners for social media, Google Ads, website design and development, and other specialist work as the project requires. The people and responsibilities are agreed around the scope.
A useful handoff.
The engagement should leave your company with usable direction: clear messaging, agreed priorities, and materials or plans your business can continue working with. Talk with Tyler about what you need to own by the end of the project.