Make the sample easy to understand.
A sample can help an editor assess a wellness product firsthand. Before offering one, prepare a short sample note that answers a practical question: what would someone need to know to try this product as intended? Keep it specific to the item, and offer it to journalists whose work is relevant to the product.
Put the essentials on one card.
Include the product name, what is in the package, straightforward usage and care instructions, the current retail price, where it is available, and a contact for questions. Add relevant safety information, limitations, or expiration and storage details where they apply. If a product needs assembly, an app, or an accessory, explain that before the sample arrives.
Make the terms clear before shipping.
Ask whether the journalist accepts samples and wants to receive one. Explain whether it is a complimentary sample or a loan, and, for a loan, how and when it should be returned. Follow the outlet’s policies and leave the editorial decision entirely to the journalist. A sample is an offer to evaluate a product, not a request for favorable coverage.
Check what you can support.
Use accurate, current product information. If you include a health or performance claim, make sure you can substantiate it and explain its limits; do not turn a preliminary observation into a broader promise. Be ready to provide the underlying information if asked, and avoid sharing someone else’s personal health details without permission.
Try it with one product.
Choose one item and draft the card in plain language. Ask a colleague unfamiliar with it to use only the card to identify what is included and how to get started. Fix any confusing instructions, then offer the sample and the note to one relevant editor. Keep the outreach brief, and let the editor decide whether it is useful.