Write for the question at hand.
When a journalist is looking for a knowledgeable source, a long company history can make the relevant details harder to find. Prepare a two- or three-sentence introduction that explains who you are, what your business does, and the specific subject you can discuss. Make the connection to the story clear without assuming the journalist already knows your company.
Choose one relevant credential.
Include a concrete detail that explains your perspective on that subject: your role, firsthand experience, or a qualification you can verify. For example, a founder of a small packaging company might explain that they work with retailers on shipping materials, if that accurately describes their work. This is a hypothetical example, not a claim about a client.
Name the conversation you can contribute to.
Add one sentence about the question you are equipped to address. A packaging founder might offer to explain the practical tradeoffs involved in choosing protective materials. Be specific about the boundaries of your experience, and do not present a business opinion as independent research or a universal industry finding.
Make the note useful to the journalist.
Keep the introduction in a document you can update, then tailor it to the journalist’s actual subject. In your outreach, include a reliable contact method and realistic availability for an interview. Offer supporting information if it is relevant and shareable; do not attach a lengthy biography when a few clear sentences will do.
Check it before you send.
Verify your current title, company description, credentials, and any figures. Get permission before naming a customer or sharing confidential details. A clear introduction helps a journalist assess whether your experience fits their story; it does not guarantee an interview or coverage.