Family brands: make a one-page product fact sheet.

Make the essentials easy to find.

If you run a family product brand, create a single page with the information a journalist would need to understand one product. Include its name, a plain description of what it does, the intended age range, current price, where it is available, and a link to the product page. Add a contact name and a reliable way to reach you.

Explain the feature without the sales pitch.

Choose one feature that is genuinely useful to the family you serve, then describe how it works in ordinary language. For example, a hypothetical toy with pieces that stack together might be described as a set children can rearrange into different shapes. Avoid vague superlatives and make sure every detail matches the actual product.

Check claims before you share them.

If the page mentions a safety feature, material, certification, or developmental benefit, confirm that the claim is accurate and supported. Identify the relevant product version and keep documentation on hand. Do not suggest a product is suitable for every child or make medical or developmental promises you cannot substantiate.

Add a useful image and context.

Link to a clear, current product image that you have permission to share. Include photo credit and any usage terms. If the product is part of a launch, note the actual availability date; if a price or item is likely to change, date the sheet and update it when necessary.

Use it as a supporting tool.

When you contact a relevant reporter, lead with a concise story idea that fits their coverage. Offer the fact sheet as supporting information rather than sending a large collection of attachments uninvited. A clear sheet cannot guarantee coverage, but it can make the basic facts easier to find and verify.