Matt Wolf is a jack-of-all-trades, possessing more than a decade’s worth of experience working within the public relations, marketing and advertising industries in the fields of music, sports, entertainment, and consumer products and services. He's worked at some of the largest, most well-respected PR firms in the world (Rogers & Cowan, Ketchum, Golin), helping to create, execute and manage national and international communications plans and strategies for brands such as Nestlé, Frito-Lay, Disney Consumer Products, Mattel, Sony PlayStation, TOMS Shoes, and more. Matt has also managed publicity efforts for corporations, professional entertainers, athletes, musicians, film and television programs, and networks, all the while helping translate brand and key messages into packaged media concepts that get relevant exposure in print, broadcast and digital media. In addition, he's always made it a point to address the varied and changing needs of each client, proactively leading them with solid counsel and program creation. A few of Matt's claims to fame include promoting the launch of the Cooking Channel network, as well as helping launch the now-popular Butterfinger Peanut Butter Cups (a PR campaign that netted more than 2 billion total media impressions) by securing a live, on-air taste test of the product with the anchors of Good Morning America.